Crate & Barrel

Crate & Barrel

AR Developer • Creative Director • 3D Artist
In a groundbreaking AR project for Crate and Barrel, we transformed featured furniture pieces into engaging AR experiences for social media platforms. By seamlessly integrating augmented reality into the shopping experience, customers could virtually place furniture in their own spaces. This innovative approach not only showcased the brand's products but also created a buzz on social media, boosting brand awareness and engagement. Through creative 3D modeling and AR technology, we redefined the future of retail.
CLIENT
Crate & Barrel
YEAR
2020
Goals
The primary goal of this project was to enhance brand visibility for Crate and Barrel in an engaging and inventive manner through the dynamic medium of social media.

a closer look

We created an augmented reality project for Crate and Barrel to make furniture shopping more interactive and fun. We turned select furniture pieces into AR experiences that people could try on in their own homes using Instagram and Facebook. This allowed people to see how the furniture would look and feel in their space before they bought it.

To do this, I used my creative and technical skills to develop the AR experiences. I used AR technology to create realistic and interactive 3D models of the furniture. People could access the experiences through the Crate and Barrel Instagram and Facebook pages or by scanning QR codes in stores.

The project was a success. It not only showed off Crate and Barrel's furniture collection, but it also gave people a more interactive and personalized shopping experience. It also generated a lot of buzz on social media and raised brand awareness. By bringing the furniture to life through AR, we reimagined the shopping journey and gave people a glimpse into the future of retail, where the lines between physical and virtual experiences are blurred.

To create the AR experience, I used Maya, Substance Painter, and Spark AR. Maya helped me create the scenes and animations, Substance Painter gave life and texture to the AR models, and Spark AR blended the virtual and real worlds. I used the Spark Hub to manage and upload the content.

In a groundbreaking AR project for Crate and Barrel, we transformed featured furniture pieces into engaging AR experiences for social media platforms. By seamlessly integrating augmented reality into the shopping experience, customers could virtually place furniture in their own spaces. This innovative approach not only showcased the brand's products but also created a buzz on social media, boosting brand awareness and engagement. Through creative 3D modeling and AR technology, we redefined the future of retail.

No items found.
Crate & Barrel
.custom-cursor { position: absolute; width: 20px; /* Adjust size as needed */ height: 20px; /* Adjust size as needed */ pointer-events: none; } .outer-circle { width: 20px; /* Adjust size as needed */ height: 20px; /* Adjust size as needed */ border: 2px solid #000; /* Outline color */ border-radius: 50%; position: absolute; top: 0; left: 0; } .inner-dot { width: 4px; /* Adjust size as needed */ height: 4px; /* Adjust size as needed */ background-color: #000; /* Dot color */ border-radius: 50%; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); } Privacy Policy Cookie Policy