In this festive activation, I took on the role of the creative behind the Christmas Activation. From creating the concept to bringing it to life, I was in charge of the whole process.

I dived into 3D rendering, giving shape to the visual elements that formed the activation. But that was just the beginning. I collaborated closely with the operations team to ensure that every element of the stand matched the envisioned renders.

One of the highlights was the interactive game on the stand. I played a significant part in crafting the 3D visuals. The game itself was a fusion of creativity and technology. Kids were invited to draw on ornaments, letting their imaginations run wild with festive designs. These drawings were then scanned and seemingly transported to the virtual Christmas tree they saw on screen. As they watched, the tree transformed, each branch adorned with their unique creations.

The result? A fun activity for the whole family. The activation captured the essence of Christmas, infusing it with a dose of cutting-edge technology. The kids weren't just participants; they were creators, leaving their mark on the holiday season. It was a project that brought joy to both young and old, a true celebration of the magic that happens when creativity meets innovation.

In making this idea happen, I relied on a toolkit that included Autodesk Maya for the renders, Unity to power the interactive game, and the Adobe Suite for all the branding and finishing touches that brought the project to life.

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